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This paper investigates the potential of New Media in helping to develop localised democratic cultures based on inclusive dialogue, participation and engagement, which are key components of the development of democracy. It investigates the capacity of New Media, with its non-hierarchical, networked structure to help develop a healthy civil society which engages with the key issues in the region. Through taking a comparative and broad perspective, this study shows how New Media may become an indispensable tool which may be employed to challenge dominant discourses and prompt discussion on key and often invisible issues. New Media can empower citizens to participate and engage with key issues, allowing them to comment on and monitor activity.